Debunking Common SEO Misconceptions

 

If you run an eCommerce business or have any sort of marketing presence online and in social media, you’ve heard of SEO and probably understand at least a little about the importance it has on your success online. Unfortunately, several rumors have started to circulate among those who aren’t experts, and if you’re not using SEO properly, you won’t see any affect on your rankings, or you may end up receiving a penalty for misusing the technique. While we always advise using an online marketing agency with experts qualified to help your business get to where it needs to be in terms of SEO, hopefully debunking a few of these common myths about it can help you get your footing on your own.

Do it Yourself Websites: Wix and Weebly
  1. Mobile-Friendly isn’t too important. Now that Google has implemented their Mobile First Index, it’s now more important than ever to ensure that you have a mobile version of your website that contains all the important information and relevant pages as your desktop version. The search engine bot will now crawl through the sites that are ranked by those with mobile versions, so you’ll likely see some sort of rank suffering if you haven’t made the switch to cell phone accessible websites.
  2. SEO is dead. Of course, it isn’t, and it never will be for as long as we rely on search engines to find us the answers to our questions submitted online. The algorithms change because it is a growing world. Change, however, does not equal death but instead demands us to learn the new methods and tricks for using SEO properly and efficiently. Google encrypted its keyword data, but you can still do research on your own to discover your rankings. Plus, Bing still allows users to look up their data from searches done on that engine.
  3. Keywords are all that there is to SEO. While keywords do play a part, it isn’t even close to being the entire strategy to SEO. The search engine bots don’t only look for the same keywords blasted again and again, but they also check the relevance of the page content and links. Link-building, synced social media accounts, and quality content with excellent information are all additional parts to SEO and essential to improving your ranking.
  4. Sub-headings affect your SEO. Google has started to improve the way the look at a page on-site. Instead of keyword stuffing, businesses are needing to be smarter with how they improve their rankings. It’s been shown that headers have little to do with your ranking, even if they include all of the keywords you need. Don’t stop using them though! They are very useful for organization and direction for your visitors, and accessible site is more likely to get more traffic overtime, so headers can indirectly play a part in increasing your ranking through additional traffic. Just don’t expect to see a direct transformation.
Read:  5 Reasons To Use Facebook Lite

This is a guest post.

This post was last modified on May 23, 2017
Iyanu Victor (BobodY) is a Student by appearance, Technology lover by heart and a Blogger by mind. He started blogging in 2015 and he has been surviving with your help. Thanks

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