Chris Cox, Facebook’s Chief Product Officer, shared a 30-second sneak peek into the highly coveted “Reactions” feature, which he explicitly states is “not a dislike button” the way most media outlets have previously reported.
studied which comments and reactions are most commonly and universally
expressed across Facebook, then worked to design an experience around
them that was elegant and fun,” Cox wrote.
The feature, which is
essentially the Like button evolved, will initiate its testing phase in
Ireland and Spain starting today. Users in these regions may start
expressing emotions such as “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and
“Angry” by hovering over or long-pressing the Reactions button wherever
it is visible. Results from the pilot testing will determine function
improvements as well as a more expanded rollout schedule for other
Now the only question is whether Facebook users will
actually take the time to “react,” or simply keep tapping the simple