The wonderful thing about the internet is how accessible everything is becoming to the average Joe. It used to be that aspiring business owners had to pay big bucks to get a professionally designed website when wanting to launch their own online company. Of course, nowadays, there are many options to use drag-and-drop website platforms where all of the hard coding and design work is done for you. Let’s look at two of the most popular drag-and-drop platforms and why they remain some of the most popular do-it-yourself website designer packages on the market.
What do you need your website to do?
The first question you need to ask yourself when you are considering setting up shop online is “what do you need your website to do?” Is it going to be a place where customers can buy your products or sign up for your services? Is it going to be a place where you collect emails? Do you want to promote your workshops or e-book? What is it that you need your website to do?
Once you have the answers to those questions, you need to decide how much money you are willing to spend on those things. For example, if every dollar you invest brings you two dollars in revenue, it makes sense to invest that dollar. But if you’re just starting out, or your website is just going to be a stopping place for your customers on their way to your brick-and-mortar store, then it might not be worth investing that dollar just yet. Enter do-it-yourself websites.
Wix and Weebly Can Help
For the basics, and for the cost, Wix and Weebly both offer everything you would need to set up a simple and cost effective landing page. They both offer drag-and-drop technology and a wide variety of templates that are ready to be launched into the world wide web. Both offer free platforms, and hosting services, that you can use to test your markets, and then upgrade later if you want to; both offer blogs and shopping carts and plugins that you can download and install, many of them for free. But if you are a bare bones kind of business owner and don’t want the hassle of changing a lot of features, you can still put up a professionally designed website for next to nothing.
Do-it-Yourself Vs. Web Development
Let’s face it: you need to be honest with yourself about using do-it-yourself website platforms. You get what you pay for, as with most things in life. If you are willing to upgrade to one of the starter kits or professional kits under the Wix or Weebly brand, then you will get access to many more features and much more customization ability. If you need more features or don’t have time to use even the drag-and-drop options of a do-it-yourself website package, then you’ll want to consider a web developer. And how do you know if you need to hire a web developer? If you don’t have time or don’t want to make time to develop your own website, it’s time to hire a web developer. Your time is limited and like everything else in life, you have to choose the things you are going to work on and the things you can outsource. So think about what you need, what you can get away with for the time being, what will get your business up and running, and then consider adding more later. Online courses on how to start a blog can really help.